República Havas (2018) - Miami, Florida

Plasencia Cigars:

During summer of 2018, I operated 3 monthly-based social calendars for Plasencia Cigars, prioritizing Instagram. The social strategy included cultural and user-generated content, which means I found myself communicating directly with consumers, copywriting for each post, color-coordinating, and researching cigar culture. At the end of the summer, the results were in: I helped grow Plasencia’s Instagram audience by 25% and engagement by 1,631%.