República Havas (2018) - Miami, Florida

Segura Viudas USA:

During summer of 2018, I assisted in progressing the social strategy for the Cava - distinctly made sparkling wine - brand Segura Viudas USA. This allowed me to dabble in both strategy and my favorite color palette. I primarily conducted research for the on-going strategy and future executions. This included curating Spotify playlists for online audiences with on-brand artists, coming up with content for each strategy pillar, and figuring out the best cultural positioning on a monthly-basis. Probably some of the best brainstorming meetings I attended during my time here.