Urban Plates (2018) - Tallahassee, Florida

At The Zimmerman Agency…

My team was tasked to take the wheel of Urban Plates’s, a healthy fast casual restaurant based in the West Coast, PR as they expand through the U.S. To help with this big ask, I created lists of on-brand social media influencers and businesses for potential partnerships to build the right buzz around the restaurant. Some of the partnerships included South California gyms within close proximity to Urban Plates locations that would bring in traffic after a hefty workout.